Read about the posts of category seo
Technical SEO is the practice of optimizing a website’s technical aspects to improve its visibility, ranking, and overall success in search engines. The objective of Technical SEO is to make sure that your website is easily discoverable and accessible to search engines so that they can understand its content and provide relevant results to users. Read more
Today we want to talk about a common error on websites. The 404 pages.
404 page is an error, the Error 404.
Error 404 is an HTTP status code that means that the page you are trying to access can not be found.
For example, if you access www.ebavs.net/cacadelavaca server will return an error page and the 404.
The 404 pages are very common in all the clients that we do consultancy SEO.
We want to explain what are the causes and the solutions to fix it.
Cause 1: A deleted page.
When you have deleted a page from your site, once search engines have analyzed and indexed, the page did not exist so is a 404 page.
Solutions:
Cause 2: An external deleted page.
When you have a link to another page and the link is not running because the site deleted the page.
Solution:
Cause 3: A renaming page.
That’s very common, a client decides to change or rename the page but not consider redirecting.
Solution:
Cause 4: The link is not written ok (a misspelt)
Solution:
So, the next question is do 404 errors affect my web positioning?
Google, says no, but 404 errors could have a direct effect on our users. So if our site has a lot of links that do not work, our visits will go down. It’s important the user experience to our success site.
In other posts we will talk about: a best practice 404 page and How to know if there are 404 errors on my site.
An image of SEO must speak. In my last three works, I made different consultancies for customers and I detected the same issue: the images.
How is this part important, images are important as relevant keywords. Nowadays we use more images and media to improve our websites. So this kind of content needs to be review and optimize.
The images are always forgotten. And Google likes images and users also.
Let’s start with a list of best practices to keep in mind.
When we create a website we take care of the name of images. We always find projects with Incredibles names or numbers to images. I found images like DSC30303 or Screenshot22.01.2009 or Prueba. The name is so important because Google read the archive and the name of our image.
The images need to BE descriptive. Yes Descriptive, it’s mean the name must represent what we see.
It’s important to add relevant keywords also. If we review analytics we could see how customers search us and use the image naming process.
As Google says the Filename give clues about what is the image.
Example if the image is a green car:
<img src=”https://exampleweb.com/images/green-car.jpg”>
Also if you have a brand you could ad your brand on the image like green-car-ebavs.jpg.
I discovered 3GB for a Background image or images of 1Gb.
Bear in mind:
So review the file sizes, compress the images and optimize them. There are a lot of articles to do it:
The formats are relevant also use :
Gif – 317Kb
PNG – 606kb
Jpg – 290Kb
3. Alt attribute
The alt attribute (text that describes an image) is the alternative text is used to:- highlight the identity of an image
That’s a normal code that I discovered:
<img src=”https://exampleweb.com/images/green-car.jpg”>
That’s a good code:
<img src=https://exampleweb.com/images/green-car.jpg alt=”A green car on the road”>
The alt attribute is also a descriptive text for the image, normally we use 8 words.
These are 3 basics tips to follow on your sites. Are very easy and common sense tips.
If you want to know more about SEO, we do Workshops and we are experts on it.
That’s a typical conversation:
We think that we have a serious problem with our naming: a name so obscure that customers never know what it means.
But, 18 years ago we created this naming thinking to do something that we loved, coding and the internet but never in business…
EBAVS was a contraction between Bárbara and Víctor, Víctor and Bárbara.
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Also, we used dieresis on the ä, meaning two brains thinking (so creative ahh), but of course in 2000 the URLs could have signs (THANKS INTERNET!)
Imagine:
Actually, we think about change EBAVS to something more legible, but you know what?
If we write EBAVS on Google we have no competitors and the first pages are us. (Google suggest Ebay also..) The site, the images, the social networks…
We love EBAVS and the meaning.
We are weird and special and we want to continue spelling our name. Know more about us on interviews of EBAVS.
In EBAVS/ we had to work with BETAHAUS creating intern Workshops (SEO and WordPress) for our beloved coworkers. The name “Members teach members”. This movement based on the community of Betahaus to helped all members and taught about what we are as experts.
We just did WORDPRESS Workshop with Víctor, and now it’s my turn to create a BASIC SEO WORKSHOP.
At first, we thought to do two Workshops, one of basic level, and the other for experts. Then we recognized that the level at Betahaus was more basic than expert, so we only do a session. We had only 2 hours and a half to do a quick and basic SEO Workshop, so, we decided to talk about basic concepts. We prepared a presentation shared with all the students and shared it at the final Workshop.
The SEO Workshop was:
See some of our charts of the workshop:
PPC Versus SEO
What is a SERP?
The result was amazing, about 30 members of Betahaus were at the workshop. We also uploaded a SlideShare presentation:
Ebavs SEO – workshop de Barbara Casas
See us on Twitter our SEO Workshop:
SEO workshop. nada mejor que un miembro para otro miembro @ebavs pic.twitter.com/iJT8h5jWLp
— betahaus barcelona (@betahausbcn) November 30, 2016
SEO Workshop by @ebavs @e_babs in @betahausbcn #seo #workshop pic.twitter.com/h932iR4IPV
— Victor S. (@morktadela) November 30, 2016
Barbara @e_babs in action in our #Seo #workshop in @betahausbcn pic.twitter.com/J7Wb1RR5Jl
— Ebavs (@ebavs) November 30, 2016