Services / Digital Strategy
CONTACT US
Nice to meet you.
So, today is your lucky day, you have landed in the place and the right team.
We are experts in Digital Strategy.
We help you to define the why, the brand story, your goals to achieve the audience, we help you to create a journey map, identify the key channels and develop a strategy. We embrace brands to their digital transformation.
We work in two phases: Audit and Definition.
Audit.
The First Step of a Digital Strategy.
We propose to work an starting point. We analyze the project. We create an audit focus on reviewing the data analytically, reviewing analytical tools such as Google Analytics, SC, metrics and data.
We review measurement tools. We establish what content is visited, what type of user, and current audience, type of visits, volume and quality of traffic, type of traffic.
Purpose of the website:
What does the web offer?
What is the user looking for?
What are the web objectives?
Which keywords did users arrive at?
From keyword research, to define how people search for us.
Competitors: Search for online competition and analysis of what they do.
Review of SEO OnPage and OffPage: technical review of the site and points to improve. Review of current strategy. Analysis of Social networks, mailings, Link Building. Analysis of SEM: a review of current strategies
Create a SWOT
Once phase 1 has been completed and shared with the client, we will be able to start defining the digital strategy.
Definition
Your roadmap.
We create a road map with a good definition of your digital business. A successful digital strategy.
- Digital target’s definition.
- Creation of digital ecosystem and channels to implement with different digital technologies.
- Definition of a good SEO strategy: Audit OnPage, content application of keywords to work according to the previous analysis and benchmark.
- Strategy Off-Page: Social Media, Linkbuilding, Newsletter, etc.
- Definition digital initiatives: web mobile app, responsive.
- A real plan to achieve the objectives.
- Measurement: Definition of KPIs, the digital objectives, to achieve and to be measured and monitored by dashboards.