We propose to work an starting point. We analyze the project. We create an audit focus on reviewing the data analytically, reviewing analytical tools such as Google Analytics, SC, metrics and data.
We review measurement tools. We establish what content is visited, what type of user, and current audience, type of visits, volume and quality of traffic, type of traffic.
Purpose of the website:
What does the web offer?
What is the user looking for?
What are the web objectives?
Which keywords did users arrive at?
From keyword research, to define how people search for us.
Competitors: Search for online competition and analysis of what they do.
Review of SEO OnPage and OffPage: technical review of the site and points to improve. Review of current strategy. Analysis of Social networks, mailings, Link Building. Analysis of SEM: a review of current strategies
Create a SWOT
Once phase 1 has been completed and shared with the client, we will be able to start defining the digital strategy.