We proposed to work in Phases.
Phase 1: Analysis
As a starting point to analyze the project, an audit to review all the data from app to website and continue with social channels and e-mails channel.
We reviewed with all measurement tools to establish what content is visited, targets, audience, volume and engagement.
We defined the targets and the goals: strategic, communication, quantitative and qualitative.
We searched for the on-line competition and analysis of what they do.
We also reviewed and done an Audit of SEO OnPage and OffPage: technical review of the site and points to improve. Review of current strategy.
Created a SWOT
Phase 2: The roadmap
We created a road map with a good definition:
- KPIs, the digital objectives, to achieve and to be measured and monitored by dashboards.
- Keywords to work according to the previous analysis and benchmark.
- Digital targets.
- Good practices SEO OnPage and Off-Page strategies.
And finally, a real plan to achieve the objectives.
Phase 3: UX
We reviewed the current site and app to reorder the information and created our UX proposal.
We analyzed the architectural information, coming up with tips to improve it.
We created responsive wireframes.
Phase 4: SEO
We reviewed all the technical SEO issues with the development team and try to achieve the best results.
Phase 5: Digital Marketing
Finally, we helped Confio with a Digital Campaign in Social Paid Media and Google Adwords to achieve more leads.