Projects / Aldi
Nice to meet you.
So, today is your lucky day, you have landed in the place and the right team.
ALDI called us to collaborate to improve the UX of the Newsletter (NL).
The NL is the weekly contact channel with all the customers registered in the database and was the third source of the traffic to our website, behind Direct and Organic Search.
ALDI wanted to create a solid community, where they can generate content of interest to their users and add value to them.
We worked on an Audit at various levels:
We proposed to work the audit and digital consulting in 3 phases:
Phase 1: Audit NL Aldi Spain
As a starting point to analyze ALDI, this audit was focused on reviewing the data in an analytical way, reviewing Google Analytics, and Newsletter data.
Phase 2: Competition audit
We reviewed the digital competition and made a benchmark of the main competitors at all levels: SEO, content, traffic, UX.
We created a SWOT and extracted Conclusions.
Phase 3: Definition
We crafted the strategic guidelines: