We proposed to work the audit and digital consulting in 3 phases:
Phase 1: Audit NL Aldi Spain
As a starting point to analyze ALDI, this audit was focused on reviewing the data in an analytical way, reviewing Google Analytics, and Newsletter data.
Phase 2: Competition audit
We reviewed the digital competition and made a benchmark of the main competitors at all levels: SEO, content, traffic, UX.
We created a SWOT and extracted Conclusions.
Phase 3: Definition
We crafted the strategic guidelines:
- Personalization and segmentation
- Types of newsletter, schedules and content
- Improvements to achieve more leads, oper read
- Improvements of the register’s flow
- Definition of customer journey’s
- KPIs’s definition to measure the result
- Improvements of UX, using wireframes to define the subject, header, content, code and guidelines, the definition of sections.