Projects / La Caixa
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Projects / La Caixa
Agency: Odisea Barcelona
Odisea, a communication agency based in Barcelona, asked us to collaborate to review the La Caixa Accionistas’s newsletter.
The newsletter is a monthly digital publication that is sent by email to the entity’s shareholders. The newsletter had an evolution, transforming from pdf format as a magazine type, to a microsite.
We set out to analyze the different current pieces for their UX review and made proposals for improvements. And we worked on:
We worked with a collaborative tool to make easy the work of the entire team. We chose Moqups to be able to work with all the screens and comment on all the interactions.
We focused on these points:
We proposed different user flow scenarios to improve the points at the UX level.
We crafted a clean and elegant user experience, from newsletter to landing page and microsite. We worked side by side with the creative team of Odisea to create a high-level prototype with Invisio.