Projects / La Caixa

La Caixa x EBAVS/

Odisea, a communication agency based in Barcelona, asked us to collaborate to review the La Caixa Accionistas’s newsletter.

The newsletter is a monthly digital publication that is sent by email to the entity’s shareholders. The newsletter had an evolution, transforming from pdf format as a magazine type, to a microsite.

We set out to analyze the different current pieces for their UX review and made proposals for improvements. And we worked on:

  • Review of interaction elements
  • Architecture information and structure improvements
  • Wireframe creation
  • Interface improvements

UX Newsletter Accionistas La Caixa

We worked with a collaborative tool to make easy the work of the entire team. We chose Moqups to be able to work with all the screens and comment on all the interactions.

We focused on these points:

  • Ease of learning: it should be easy and quick to learn
  • Efficiency: the system must allow the user to increase their productivity
  • Memorability and consistency: easy to remember, the user does not need to memorize
  • Minimization of errors
  • Satisfaction: how pleasant it is for the user to use our system

We proposed different user flow scenarios to improve the points at the UX level.

We crafted a clean and elegant user experience, from newsletter to landing page and microsite. We worked side by side with the creative team of Odisea to create a high-level prototype with Invisio.

La Caixa x EBAVS/

La Caixa x EBAVS/