Our digital strategy focused on a new relaunch of the website. The new site must be optimized for SEO and UX.
We started with a good definition of UX and then worked with Yoliwood and the Art Direction.
We installed the last version of WordPress and developed (from Front-end and Back-end development) all the customized theme. We made a full migration of content, URLs, profiles and created new landing pages.
We made an SEO strategy defining a roadmap of actions, build a keyword directory, monitoring data. We worked on content optimization and technical support, reviewing and testing all improvements.
We created unique profiles taking care of SEO improvements: as Landing of Countries, Languages of Copywriters and improving the internal link.
We achieved 365,29% more traffic organic in two years, and in the last period 77,96% more new users.