#Paralosvalientes, was a digital campaign to build the new Pediatric Cancer Center in Barcelona, was based on:
- Website of fundraising for social causes with Stockcrowd and designed by Paradigma FCM
- Digital strategies based on Social Media: a challenge to be brave on Instagram, Facebook, Twitter
- 01: Paint two black lines on one cheek.
- 02: Take a selfie.
- 03: Share it on your social media. Tag with hashtag #paralosvalientes and challenge 3 friends to do the same.
- Videos campaigns
- Packaging for VIP and press conference
- Initialize and active a long-haul project
Impact on relevant press Mundo Deportivo, Rac 1, Televisa, etc…
In October 2018: #ParaLosValientes wins Gold for Social Relevance at the Efficiency Awards 2018.