Bárbara Casas as UX + UI – User experience and web usability, User interaction – expert was the perfect profile for this request from The Two Marias.
We reviewed the currents sites and the testing environment to reorder the information and created our UX proposal.
We analyzed the architectural information, coming up with tips to improve it. We did a benchmark of e-commerce sites and created a list of interaction to improve our wireframe project.
We created responsive wireframes and supervised, together with the Two Marias team, the new layouts.
We defined and created:
- information architecture
- delineation of navigation and interaction elements: menu, menu behaviour, footer
- functional documentation of each screen, defining the interactions, elements and flows of user interactions
- purchase process based on Woocommerce, flow and e-mails
- product sheet: structural elements, ordering of contents, stock or not stock and flow e-mails,
- conceptualization of product filters based on the customer-defined DB to improve the user experience
- booking engine and flow with different users types
- user environment: identification process, registration, the flow of emails
- content screens
- blog type screens
- shop screens