The pooping log

Year: 2015

CATEGORIES

WEB DESIGN, WORDPRESS DEVELOPMENT, DIGITAL MARKETING

Christmas time, we thought about to do something creative in our environment: the digital.
We needed to create a digital action to promote our job (creative, illustration, development and marketing) in Christmas.

Engagement and complicity with future clients.

Our solution:

A digital action called “The pooping log”, based on a Christmas Catalan scatological tradition. A magic log which makes “poo” in the Christmas Eve; obviously is not real, the “poo” are gifts for kids.

The idea consisted in feeding every day the pooping log (from 8th December – date Tió arrives at the house – to Christmas Eve) to achieved the “poo”.

The poo was a share on Facebook or Twitter with an image (100 random images) + phrase + URL to promote a good thing with the #thepoopinlog.

The share was something good, so we made a research of good things like caring, giving, helping, researching, supporting and sharing; and created a list of organizations, NGOs, foundations URLs etc…

We created a log based on Kawai style and a WordPress microsite based on Enfold Theme: The poopinglog.com

We customized WordPress with our creativity and developed code to share our action. We created a child Theme and managed 3 languages.

The action had 3 phases:

  • Teaser: started in early November with a landing page (as a teaser site).
  • Active (from 8th December to Christmas Eve): site activation with development.
  • Closed: site closed with a landing page with the result.

The action also had a digital strategy based on 3 social profiles:

The result:

After a digital strategy, technical and graphical developed, we achieved:

More than 2500 visits in 16 days in thepoopinglog.com

More than 800 clicks on the log to feed it.

More than 600 times had the poo.

And more than 90K Facebook Impacts, 29.4K Twitter Impressions, 910 Instagram Likes!

Increased our visibility 500%!

Tools and technologies:

Jira
Gantt
Google Analytics
Social mention
Gabstats
Hootsuite
Metricool
Mailer
Instagram
Twitter
Facebook

WordPress
PHP
Customize Theme CSS
Moqups
Photoshop
Google Analytics
WebMasterTools

The pooping log
The pooping log
The pooping log