To improve the Web Performance Optimization, we migrated the site to a dedicated server.
Also, we reviewed the plugins, uninstalled and installed on the WordPress platform. This is a bad practice on WordPress where users try to install a lot of plugins and the velocity decrease.
We optimized the template and WordPress Theme with JS and CSS compressions.
In parallel, we worked with a digital strategy based on the programmatic ads with Google Adwords for the Christmas campaign. We created a display campaign based on banners for 1 month. Several campaigns aimed at products and adjusting for kids were created. Remarketing was done and we added the tracking on the website.