Seedbox

Year: 2014

CATEGORIES

WORDPRESS DEVELOPMENT, SEM

SeedBox is a site that sells small domestic urban garden allowing you to grow indoors or outdoors. We knew the CMO at Betahaus and asked us to improve the loading speed (WPO) and we started our intervention.

Also asked us for helping them with a digital strategy based on SEM Campaign with Google Adwords.

Our solution:

To improve the Web Performance Optimization, we migrated the site to a dedicated server.

Also, we reviewed the plugins, uninstalled and installed on the WordPress platform. This is a bad practice on WordPress where users try to install a lot of plugins and the velocity decrease.

We optimized the template and WordPress Theme with JS and CSS compressions.

In parallel, we worked with a digital strategy based on the programmatic ads with Google Adwords for the Christmas campaign. We created a display campaign based on banners for 1 month. Several campaigns aimed at products and adjusting for kids were created. Remarketing was done and we added the tracking on the website.

The result:

We reduced the load speed to 10-15 seconds to 1.3 seconds.

We optimized the plugins of WordPress and achieve a faster template.

We increased the traffic about 50% more.

Tools and technologies:

Google Adwords
Wordpress
Prestashop
PHP
CSS
Sysadmin
VPS
Ubuntu
nginx
MySQL