This profile will be a strategic and tactical leader and also a hub between the participants in the campaign: Paradigma FCM, Fundació Leo Messi, Hospital St. Joan de Déu, Stockcrowd, IESE, Fundació FCB.
A real challenge for a digital project manager.
Bárbara Casas was our profile, as a senior digital project manager with a huge background with agencies: Doubleyou, Contrapunto… The tasks defined for the project was:
Develop strategic planning and tactical thinking
Participate in defining goals, strategies, and the execution and result measurement of the actions taken.
Create methodologies and content plan
Control and digital management
Coordinate creative team: art direction and copywriter
Manage external teams: Hospital Sant Joan de Deu, Fundación Leo Messi, Fundació FCB