Paradigma FCM

Years: 2016, 2017



Paradigma FCM is an advertising agency. Specialized in consulting, management, strategy, advertising communication and corporate image. 

They asked for a digital project manager to supervise a new digital project: a fundraising campaign to build a centre for treating and researching childhood cancer made by everyone and for everyone.

This profile will be a strategic and tactical leader and also a hub between the participants in the campaign: Paradigma FCM, Fundació Leo Messi, Hospital St. Joan de Déu, Stockcrowd, IESE, Fundació FCB.

A real challenge for a digital project manager.

Our solution:

Bárbara Casas was our profile, as a senior digital project manager with a huge background with agencies: Doubleyou, Contrapunto
The tasks defined for the project was:

  • Develop strategic planning and tactical thinking
  • Participate in defining goals, strategies, and the execution and result measurement of the actions taken.
  • Create methodologies and content plan
  • Control and digital management
  • Coordinate creative team: art direction and copywriter
  • Manage external teams: Hospital Sant Joan de Deu, Fundación Leo Messi, Fundació FCB
  • Manage technical teams: Stockcrowd, Runroom.
  • Supervise the process
  • Follow the campaign launch and tracking
  • Manage internal teams
  • Review the content strategy with Mr Churchill, MCS.

The result:

#Paralosvalientes, a digital campaign  to build the new the Pediatric Cancer Center in Barcelona, was based on:

  • Website of fundraising for social causes with Stockcrowd and designed by Paradigma FCM
  • Digital strategies based on Social Media: a  challenge to be brave on Instagram, Facebook, Twitter
    • 01: Paint two black lines on one cheek.
    • 02: Take a selfie.
    • 03: Share it on your social media. Tag with hashtag #paralosvalientes and challenge 3 friends to do the same.
  • Videos campaigns
  • Packaging for VIP and press conference
  • Initialize and active a long-haul project

Impact on relevant press Mundo Deportivo,  Rac 1Televisa, etc…

In October 2018: #ParaLosValientes wins Gold for Social Relevance at the Efficiency Awards 2018.


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