AMT Comunicación

AMT Comunicación, is a dynamic agency specialized in advertising, marketing and communication.
They asked us to collaborate as a Digital Project Manager in different projects:

• Digital project manager for Mobile World Capital: event Mobile Week Barcelona 2019, program Digital Future Society, etc..
• Digital strategist for the retail brand based on social media, or different clients, we worked for French Group Hotel based in Africa, for a retail brand of Spanish bread. They wanted 3 differents SEO+UX Consultancy for each project.

We created Digital strategies and UX + SEO Consultancies for several clients.

As a Digital project manager we do:

• Timings
• Wireframes
• Review of digital content and strategy
• Lead the digital team: community, copy and creative, digital campaigns as Google Adwords and third-party partners
• Budget and scoping
• Interlocution with client
• Results report
• Control website and digital communication
• Review of actual scenario
• Definition of KPIs
• Conceptualization targets of the brand
• Exposition tools and digital ecosystem
• Creation objectives and values
• Definition of strategies on channels PAID, OWNED and EARNED

Also, we analyze UI+UX and SEO creating consultancies:

• UI+UX revisions: architectural, navigation, content. Creation of new wireframes
• Definition site and new objectives and SWOT
• Reviews SEO OnPage: titles, meta descriptions, images, WPO (Web performance optimization), URLs etc.
• Reviews SEO OffPage: ecosystem, social networks, link building.
• Google Analytics report: organic traffic, Keyword research, users, competence, tracked the results and created dashboards in GA.
• Creation and definition content and keyword guidelines.