SEO Workshop done in 2016 at Betahaus

In EBAVS/ we had to work with BETAHAUS creating intern Workshops (SEO and WordPress) for our beloved coworkers. The name “Members teach members”. This movement based on the community of Betahaus to helped all members and taught about what we are as experts.

We just did WORDPRESS Workshop with Víctor, and now it’s my turn to create a BASIC SEO WORKSHOP.

At first, we thought to do two Workshops, one of basic level, and the other for experts. Then we recognized that the level at Betahaus was more basic than expert, so we only do a session. We had only 2 hours and a half to do a quick and basic SEO Workshop, so, we decided to talk about basic concepts. We prepared a presentation shared with all the students and shared it at the final Workshop.

The SEO Workshop was:

SEM: definition of terms
Search Engines: how many search engines are, Google the king
SERPS: what is a SERP
SEO: definition SEO
PPC: definition PPC
PPC vs SEO
Why SEO
Google
Evolution SEO: from the beginning to natural searches
How to do SEO: analysis, objectives, benchmarks, keyword research…
OnPage: what is and how to do it, titles, meta descriptions, WPO, CSS, robots, sitemaps, google analytics, images – see our article of 3 Basic tips on image SEO
OffPage: what is and how to do it
Strategy SEO: what is a strategy SEO, content redaction
Tools SEO: reviewing tools for manage SEO: WebMasterTools, Google Keyword Tool
Case Study: activities with the coworkers to review their actions and the site.

See some of our charts of the workshop:
PPC Versus SEO

What is a SERP?

The result was amazing, about 30 members of Betahaus were at the workshop. We also uploaded a SlideShare presentation:
Ebavs SEO – workshop de Barbara Casas

See us on Twitter our SEO Workshop: